ELISA KULMA

brand store

About Client

Elisa Corporation is a Finnish telecommunications, ICT and online service company serving 2.3 million customers.

Elisa Kulma is a novel event and meeting place which lifts up entertainment, culture and technology related rising themes and trends. Elisa Kulma is meant for all people who are interested in new things in their life and whose interest is to look at issues also from new angles. From Elisa Kulma you will get professional service and you are always welcome to its events – on-site at core of Helsinki City.

Concept line

This showroom is located in street level of historical building in center of Helsinki. Because of the dignified environment and also the long history of the company itself we decided to develop the design concept also according to this manner. The style combines a hint of retro steampunk aesthetics with high-tech modern elements. Most digital screens are hidden behind digital-arabesque grills on columns and illuminated frames on back wall.
The back wall graphical Timeline presents the main highlights of modern day telecom history. It starts with inventing the phone by Bell in year 1876 and continues up to nowadays with this highly stylized gentleman, the Guru and spokesman of Elisa store, the digital Sherpa, who helps all customers to understand and to ascend high tech altitudes. According to Elisa’s brand promise: “New smart ways of doing familiar things”